Kickstart your next adventure with the gear and goods you need to have fun. Explore more value! See how our price matching works.
Before we can beat the price by 5%, we must have the advertised product in stock at the time of purchase.
Items must be from the same brand and have the same model number. This policy only applies to identical products as advertised in a competitor's ad.
At the time of purchase, the advertised price must be current and valid (not promoted by a third party) for us to initiate this policy.
We guarantee the best price advertised — whether it's printed or digital — from qualified retailers
(excluding items sold by a third party):
We make sure we have a wide variety of thousands of items you need to have more fun with the people you love. No matter the adventure, Academy's right there with you!
Bring in a valid copy of a printed or digital ad or website.
Ensure the advertised item is in-stock at your local Academy store.
When you arrive in-store, present an associate the advertised price.
Our associate will verify the competitor and (if valid) beat that price by 5%.
Locate a valid copy of a printed or digital ad or website.
Contact our Customer Service team, and present them with the advertised price.
When the Customer Service team can validate the competitor's ad or website, we'll beat that price by 5%.
Have a question? Contact Customer Service Team
If you find a lower price on an identical, in-stock merchandise item advertised in print by any local retailer or by select online retailers (see qualifying online retailers below), show us the valid ad and we will beat it by 5%. We will also match Academy.com pricing for in store purchases and in-store pricing for Academy.com and Academy mobile application (app) purchases. You must present a verifiable copy of the advertised price, either by presenting the entire printed ad or a digital version on a mobile device if in store, or if purchasing on Academy.com or an Academy mobile app, you may present by email or mail. Price must be valid at the time of purchase. We reserve the right to verify the price and availability of identical items and the right to limit quantities to one-per-customer, per day, per item. We will not issue rain checks. We reserve the right to not match misprinted ad prices, clearance, closeout/“going out of business” prices, Buy One Get One Free, timed events, other special promotions, rebates, coupons, prices that require a club membership, or limited quantity offers. Select online retailers are: Amazon (excluding items sold by a 3rd party, via Amazon), Bass Pro Shops, Cabela’s, Carter’s Country, Champs Sporting Goods, Dicks Sporting Goods, Dunham's Sports, Eastbay, Fanatics, Hibbett Sports, Kansas Sampler, Rally House, REI, Scheels All Sports, Sportsman's Warehouse, Target, and Walmart (excluding items sold by a 3rd party, via Walmart). Academy may take reasonable action to prevent fraud and abuse and to otherwise enforce this policy and all other policies, laws, rules, and regulations governing Academy, its customers, and their shopping experience.