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        Main content starts here.

        Fishing Baits + Lures

        2407 items
        2407 items
        Gary Yamamoto Senko 5" Soft Baits 10-Pack
        +18 COLORS+19 COLORS+20 COLORS

        Gary Yamamoto Senko 5" Soft Baits 10-Pack

        (168)
        Our Price In Cart
        Compare At $7.89
        Z-Man Original ChatterBait® 3/8 oz Bladed Jig
        +16 COLORS+17 COLORS+18 COLORS

        Z-Man Original ChatterBait® 3/8 oz Bladed Jig

        (89)
        Now priced $4.63. Regularly priced $5.79. 20% Off for Academy Deal Days
        NEW COLORS
        H20X Swim Jig
        +1 COLORS+2 COLORS+3 COLORS

        H20X Swim Jig

        (12)
        Now priced $2.39. Regularly priced $2.99. 20% Off for Academy Deal Days
        HOT DEAL
        Strike King Rage Bug 4" Soft Baits 7-Pack
        +3 COLORS+4 COLORS+5 COLORS

        Strike King Rage Bug 4" Soft Baits 7-Pack

        (55)
        Now priced $5.99
        Regularly priced $6.99SAVE $1.00 (14%)
        Academy Deal Days. 30% off Clothes + Shoes. 20% off Sports + Outdoors. Online Only. Ends 5/6/26. Discount applied in cart. Exclusions apply.
        NEW
        6th Sense Lures 1/2 oz. Jigsaw Swimbait
        +4 COLORS+5 COLORS+6 COLORS

        6th Sense Lures 1/2 oz. Jigsaw Swimbait

        (10)
        Now priced $7.99. Regularly priced $9.99. 20% Off for Academy Deal Days
        NEW COLORS
        H2OX Sinking Hybrid Jerk Sun Fish Bait
        +3 COLORS+3 COLORS+3 COLORS

        H2OX Sinking Hybrid Jerk Sun Fish Bait

        (81)
        Now priced $6.39. Regularly priced $7.99. 20% Off for Academy Deal Days
        HOT DEAL
        Strike King Rage Tail Rage Craw 4" Lures 7-Pack
        +20 COLORS+21 COLORS+22 COLORS

        Strike King Rage Tail Rage Craw 4" Lures 7-Pack

        (75)
        Now priced between $5.59 and $5.99. Regularly priced between $5.99 and $6.99.
        NEW COLORS
        H2OX 3.5 Jointed Swim Shad Bait
        +3 COLORS+3 COLORS+4 COLORS

        H2OX 3.5 Jointed Swim Shad Bait

        (53)
        Now priced $5.59. Regularly priced $6.99. 20% Off for Academy Deal Days
        Z-Man ChatterBait Jack Hammer Bladed Jig
        +13 COLORS+14 COLORS+15 COLORS

        Z-Man ChatterBait Jack Hammer Bladed Jig

        (105)
        Now priced between $12.80 and $14.39. Regularly priced between $16.00 and $17.99. 20% Off for Academy Deal Days
        Strike King Mini-King® 1/8 oz Single Colorado Blade Spinnerbait
        +2 COLORS+3 COLORS+4 COLORS

        Strike King Mini-King® 1/8 oz Single Colorado Blade Spinnerbait

        (38)
        Now priced $2.79. Regularly priced $3.49. 20% Off for Academy Deal Days
        NEW
        Yamamoto Uni Bait
        +4 COLORS+5 COLORS+6 COLORS

        Yamamoto Uni Bait

        (2)
        $14.99
        NEW COLORS
        Z-Man ChatterBait Elite EVO Bladed Jig
        +6 COLORS+7 COLORS+8 COLORS

        Z-Man ChatterBait Elite EVO Bladed Jig

        (27)
        Now priced $7.99. Regularly priced $9.99. 20% Off for Academy Deal Days
        NEW COLORS
        ONLINE ONLY
        Z-Man ChatterBait FlashBack Mini Jig

        Z-Man ChatterBait FlashBack Mini Jig

        (5)
        Now priced $3.19. Regularly priced $3.99. 20% Off for Academy Deal Days
        H2OX 88-Piece Tackle Kit
        +1 COLORS

        H2OX 88-Piece Tackle Kit

        (50)
        Now priced $10.39. Regularly priced $12.99. 20% Off for Academy Deal Days
        Rapala CrushCity Freeloader 4.25 in 6-Pack
        +16 COLORS+17 COLORS+18 COLORS
        Big Bite Baits 2-Eye 1-Color Round Jigheads 10-Pack
        +1 COLORS+2 COLORS+3 COLORS

        Big Bite Baits 2-Eye 1-Color Round Jigheads 10-Pack

        (99)
        Now priced $1.59. Regularly priced $1.99. 20% Off for Academy Deal Days
        Berkley PowerBait Chop Block Glidebait
        +1 COLORS+2 COLORS

        Berkley PowerBait Chop Block Glidebait

        (6)
        Now priced $13.59. Regularly priced $16.99. 20% Off for Academy Deal Days
        H2OX Ultimate Jerk Shad Bait
        +4 COLORS+5 COLORS+6 COLORS

        H2OX Ultimate Jerk Shad Bait

        (27)
        Now priced $5.59. Regularly priced $6.99. 20% Off for Academy Deal Days
        H2OX Premium Shallow Square Bill
        +4 COLORS+5 COLORS+6 COLORS

        H2OX Premium Shallow Square Bill

        (79)
        Now priced $4.79. Regularly priced $5.99. 20% Off for Academy Deal Days
        BOOYAH Pond Magic 3/16 oz Tandem Blade Spinnerbait
        +2 COLORS+3 COLORS+4 COLORS

        BOOYAH Pond Magic 3/16 oz Tandem Blade Spinnerbait

        (34)
        Now priced $3.99. Regularly priced $4.99. 20% Off for Academy Deal Days
        NEW
        Berkley Lab Series 6.5 in Minnows 5-Pack
        +1 COLORS+2 COLORS
        NEW
        Berkley Lab Series 5.25 in Minnows 6-Pack
        +1 COLORS+1 COLORS+2 COLORS
        Zoom 6" Trick Worms 20-Pack
        +57 COLORS+58 COLORS+59 COLORS

        Zoom 6" Trick Worms 20-Pack

        (204)
        Now priced between $4.79 and $5.03. Regularly priced between $5.99 and $6.29. 20% Off for Academy Deal Days
        NEW COLORS
        Zoom Salty Super Fluke 5" Jerk Baits 10-Pack
        +42 COLORS+43 COLORS+44 COLORS

        Zoom Salty Super Fluke 5" Jerk Baits 10-Pack

        (203)
        Now priced between $3.99 and $4.23. Regularly priced between $4.99 and $5.29. 20% Off for Academy Deal Days
        NEW COLORS
        Zoom Baby Brush Hog 5" Creature Baits 12-Pack
        +41 COLORS+42 COLORS+43 COLORS

        Zoom Baby Brush Hog 5" Creature Baits 12-Pack

        (93)
        Now priced $4.39. Regularly priced $5.49. 20% Off for Academy Deal Days
        NEW COLORS
        Zoom 4-3/4" Finesse Worms 20-Pack
        +44 COLORS+45 COLORS+46 COLORS

        Zoom 4-3/4" Finesse Worms 20-Pack

        (57)
        Now priced between $4.39 and $4.79. Regularly priced between $5.49 and $5.99. 20% Off for Academy Deal Days
        NEW COLORS
        YUM 5" Dinger Soft Baits 8-Pack
        +34 COLORS+35 COLORS+36 COLORS

        YUM 5" Dinger Soft Baits 8-Pack

        (191)
        Our Price In Cart
        Compare At $3.99
        Johnson Beetle Spin 1/4 oz Lure
        +2 COLORS+3 COLORS+4 COLORS

        Johnson Beetle Spin 1/4 oz Lure

        (35)
        Now priced $1.99. Regularly priced $2.49. 20% Off for Academy Deal Days
        Rapala CrushCity Bronco Bug 4 in 6-Pack
        +2 COLORS+3 COLORS+4 COLORS

        Related Expert Advice Articles

        FAQs and Details About Baits + Lures

        There are a variety of factors worth taking into account when you're browsing fishing bait and tackle. Hard fishing baits are often designed for quick retrievals, thus appealing to more aggressive fish, while soft baits can be retrieved more slowly and cast in tighter areas. Regardless of your preference, ensure that your fishing baits boast realistic features - baits are often decorated with bright colors, eyes and moving tails to relay a lifelike look in order to attract hungry fish.

        If you're looking for flexibility with your fishing lures, consider fishing jigs. They're available in a host of designs - typically featuring brightly colored tails - and they can be geared toward a variety of conditions and species, ranging from freshwater bass to saltwater redfish. Other options for fishing lures include spoons, which are hard metal baits that often feature weedless constructions. Spoons are an excellent choice for the angler aiming for larger fish. Browse our entire fishing assortment to stock up on reels, rods, fishing line, apparel and other items before your next fishing trip.

        For the fisherman who prefers to do it the old-fashioned way, browse our assortment of live baits. Fishing with live baits, such as worms, is a time-tested technique that often yields success, but requires a bit more maintenance than fishing with lures. Fish attractants are worth considering, too - they deliver a scent mimicking that of live bait to appeal to hungry local fish.

        Related Categories

        Baits + Lures by ShimanoBaits + Lures ClearanceH2O XPRESS Baits + LuresZ-Man Baits + LuresJig Spinners + BladesH2OX Baits + LuresSwim JigsFinesse JigsFootball JigsFish AttractantsThirst QuenchersMystery Tackle Box
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