Fishing Baits + Lures

Soft Baits

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Fish Attractant + Bait

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2440 items

Gary Yamamoto Senko 5" Soft Baits 10-Pack

(247)

Our Price In Cart

Compare At $7.89

Z-Man ChatterBait Jack Hammer Bladed Jig

(98)

Now priced between $12.80 and $14.39. Regularly priced between $16.00 and $17.99. 20% Off for Academy Deal Days

H2OX Sinking Hybrid Jerk Sun Fish Bait

(73)

Now priced $6.39. Regularly priced $7.99. 20% Off for Academy Deal Days

NEW

6th Sense Lures 1/2 oz. Jigsaw Swimbait

(2)

Now priced $7.99. Regularly priced $9.99. 20% Off for Academy Deal Days

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Strike King Rage Bug 4" Soft Baits 7-Pack

(51)

Now priced $5.99

Regularly priced $6.99SAVE $1.00 (14%)

Z-Man Original ChatterBait® 3/8 oz Bladed Jig

(83)

Now priced between $4.39 and $4.63. Regularly priced between $5.49 and $5.79. 20% Off for Academy Deal Days

H2OX RT Lipless Crankbait

(28)

Now priced $4.79. Regularly priced $5.99. 20% Off for Academy Deal Days

Rapala CrushCity Freeloader 4.25 in 6-Pack

(74)

Now priced $4.79. Regularly priced $5.99. 20% Off for Academy Deal Days

BOOYAH Pond Magic 3/16 oz Tandem Blade Spinnerbait

(37)

Now priced $3.59. Regularly priced $4.49. 20% Off for Academy Deal Days

Strike King Floating Tumbleweed 4-pack

(14)

Now priced $8.79. Regularly priced $10.99. 20% Off for Academy Deal Days

H2OX 88-Piece Tackle Kit

(44)

Now priced $10.39. Regularly priced $12.99. 20% Off for Academy Deal Days

NEW

Yamamoto Uni Bait

(5)

Now priced $11.99. Regularly priced $14.99. 20% Off for Academy Deal Days

YUM 5" Dinger Soft Baits 8-Pack

(179)

Our Price In Cart

Compare At $3.99

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Strike King Rage Tail Rage Craw 4" Lures 7-Pack

(73)

Now priced between $5.59 and $5.99. Regularly priced between $5.99 and $6.99.

Zoom Salty Super Fluke 5" Jerk Baits 10-Pack

(194)

Now priced between $3.99 and $4.23. Regularly priced between $4.99 and $5.29. 20% Off for Academy Deal Days

H20X Swim Jig

(8)

Now priced $2.39. Regularly priced $2.99. 20% Off for Academy Deal Days

H2OX Double Plop Top Water Bait

(52)

Now priced $6.39. Regularly priced $7.99. 20% Off for Academy Deal Days

H20X Flippin Jig

(3)

Now priced $2.39. Regularly priced $2.99. 20% Off for Academy Deal Days

H20X Hard Glide Bait

(3)

Now priced $11.99. Regularly priced $14.99. 20% Off for Academy Deal Days

Zoom 6" Trick Worms 20-Pack

(196)

Now priced between $3.59 and $4.79. Regularly priced between $4.49 and $5.99. 20% Off for Academy Deal Days

Berkley Flicker Shad

(8)

Now priced between $4.79 and $5.59. Regularly priced between $5.99 and $6.99. 20% Off for Academy Deal Days

H2OX Premium Shallow Square Bill

(76)

Now priced $4.79. Regularly priced $5.99. 20% Off for Academy Deal Days

Strike King Bitsy Bug Mini Jig™ 3/16 oz.

(33)

Now priced $2.39. Regularly priced $2.99. 20% Off for Academy Deal Days

Big Bite Baits 2-Eye 1-Color Round Jigheads 10-Pack

(92)

Now priced $1.59. Regularly priced $1.99. 20% Off for Academy Deal Days

H&H Lure 18" Tandem Rig

(6)

Now priced $1.59. Regularly priced $1.99. 20% Off for Academy Deal Days

Johnson Beetle Spin 1/4 oz Lure

(34)

Now priced $1.99. Regularly priced $2.49. 20% Off for Academy Deal Days

H&H Lure 1/16 oz Swimming Shad Double Rig

(14)

Now priced $3.19. Regularly priced $3.99. 20% Off for Academy Deal Days

H2OX Medium Diving Ultra-Light Crankbait

(30)

Now priced $4.79. Regularly priced $5.99. 20% Off for Academy Deal Days

Zoom Ultra Vibe Speed Craws

(73)

Now priced between $4.39 and $4.79. Regularly priced between $5.49 and $5.99. 20% Off for Academy Deal Days

FAQs and Details About Baits + Lures

There are a variety of factors worth taking into account when you're browsing fishing bait and tackle. Hard fishing baits are often designed for quick retrievals, thus appealing to more aggressive fish, while soft baits can be retrieved more slowly and cast in tighter areas. Regardless of your preference, ensure that your fishing baits boast realistic features - baits are often decorated with bright colors, eyes and moving tails to relay a lifelike look in order to attract hungry fish.

If you're looking for flexibility with your fishing lures, consider fishing jigs. They're available in a host of designs - typically featuring brightly colored tails - and they can be geared toward a variety of conditions and species, ranging from freshwater bass to saltwater redfish. Other options for fishing lures include spoons, which are hard metal baits that often feature weedless constructions. Spoons are an excellent choice for the angler aiming for larger fish. Browse our entire fishing assortment to stock up on reels, rods, fishing line, apparel and other items before your next fishing trip.

For the fisherman who prefers to do it the old-fashioned way, browse our assortment of live baits. Fishing with live baits, such as worms, is a time-tested technique that often yields success, but requires a bit more maintenance than fishing with lures. Fish attractants are worth considering, too - they deliver a scent mimicking that of live bait to appeal to hungry local fish.

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