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Academy Sports + Outdoors
Academy, LTD
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ACADEMY PRICE MATCH

Kickstart your next adventure with the gear and goods you need to have fun. Explore more value! See how our price matching works.

In-Stock Items Only

Before we can beat the price by 5%, we must have the advertised product in stock at the time of purchase.

Identical Products

Items must be from the same brand and have the same model number. This policy only applies to identical products as advertised in a competitor's ad.

Current Price

At the time of purchase, the advertised price must be current and valid (not promoted by a third party) for us to initiate this policy.

We guarantee the best price advertised — whether it's printed or digital — from qualified retailers
(excluding items sold by a third party):

  • Amazon
  • Bass Pro Shops
  • Cabela's
  • Carter's Country
  • Champs Sporting Goods
  • Dicks Sporting Goods
  • Dunham's Sports
  • Eastbay
  • Fanatics
  • Hibbett Sports
  • Kansas Sampler
  • Rally House
  • REI
  • Scheels All Sports
  • Sportsman's Warehouse
  • Target
  • Walmart

We make sure we have a wide variety of thousands of items you need to have more fun with the people you love. No matter the adventure, Academy's right there with you!

Competitor Advertisement

Bring in a valid copy of a printed or digital ad or website.

In-Stock Items Only

Ensure the advertised item is in-stock at your local Academy store.

Show an Associate the Ad Price

When you arrive in-store, present an associate the advertised price.

Verify the Competitor's Price

Our associate will verify the competitor and (if valid) beat that price by 5%.

Find aCompetitor Advertisement

Locate a valid copy of a printed or digital ad or website.

Contact Customer Service

Contact our Customer Service team, and present them with the advertised price.

Validate Price

When the Customer Service team can validate the competitor's ad or website, we'll beat that price by 5%.

Yes! We proudly guarantee the best price — every time and every day. Academy doesn't just match competitor prices: we beat them by 5% so you can always know you're getting the best deal.
The following are excluded from our best price guarantee/price matching policy:
  • Misprinted advertisement prices
  • Clearance
  • Closeout/Going out of business prices
  • Timed events
  • Other special promotions like rebates, coupons, or prices that require a club membership
  • Limited quantity offers
Yes! We're happy to adjust the price of items you've previously purchased if they meet certain requirements. Items purchased within 14 days of the date posted on your original receipt may be eligible.
Before we can validate or beat a competitor-advertised price, we'll have to see proof of price. Our team members will validate whether the advertisement qualifies or not.
The advertised product must be in-stock in-store or online at Academy.com to qualify for our best price guarantee/price matching policy.
No. All price matching happens pre-tax. We cannot cancel or override any sales tax.

Have a question? Contact Customer Service Team

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If you find a lower price on an identical, in-stock merchandise item advertised in print by any local retailer or by select online retailers (see qualifying online retailers below), show us the valid ad and we will beat it by 5%. We will also match Academy.com pricing for in store purchases and in-store pricing for Academy.com and Academy mobile application (app) purchases. You must present a verifiable copy of the advertised price, either by presenting the entire printed ad or a digital version on a mobile device if in store, or if purchasing on Academy.com or an Academy mobile app, you may present by email or mail. Price must be valid at the time of purchase. We reserve the right to verify the price and availability of identical items and the right to limit quantities to one-per-customer, per day, per item. We will not issue rain checks. We reserve the right to not match misprinted ad prices, clearance, closeout/“going out of business” prices, Buy One Get One Free, timed events, other special promotions, rebates, coupons, prices that require a club membership, or limited quantity offers. Select online retailers are: Amazon (excluding items sold by a 3rd party, via Amazon), Bass Pro Shops, Cabela’s, Carter’s Country, Champs Sporting Goods, Dicks Sporting Goods, Dunham's Sports, Eastbay, Fanatics, Hibbett Sports, Kansas Sampler, Rally House, REI, Scheels All Sports, Sportsman's Warehouse, Target, and Walmart (excluding items sold by a 3rd party, via Walmart). Academy may take reasonable action to prevent fraud and abuse and to otherwise enforce this policy and all other policies, laws, rules, and regulations governing Academy, its customers, and their shopping experience.