what and why we've improved your stores

We’re always looking for ways to provide better shopping experiences for our customers.

With updates to our firearm and fishing departments, as well as a new license shop and in-store archery services, we’re working hard to make our Birmingham stores better than ever. Did we mention a 17,000-sq.ft expansion to our Hoover location?

Follow the journey, track our progress, and enjoy our new and improved Academy Sports + Outdoors locations!

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