skip to main content
Press space bar to activate this search field.
Main content starts here.
278 items
278 items
Struck through filters are unavailable with current selections
HOT DEAL
Zoom Salty Super Fluke 5" Jerk Baits 10-Pack
Price range $4.99 to $5.29

Zoom Salty Super Fluke 5" Jerk Baits 10-Pack

Price range $4.99 to $5.29
NEW COLORS
Clearance styles available
Holiday gift guide graphic with the headline “Fun Is the Best Toy” and a button that reads “Explore Our Gift Guide.”
Zoom 6" Trick Worms 20-Pack
Price range $5.99 to $6.29

Zoom 6" Trick Worms 20-Pack

Price range $5.99 to $6.29
NEW COLORS
ONLINE ONLY
Zoom Z-Craw 4-1/2 in Soft Baits 6-Pack
Price range $5.49 to $5.79

Zoom Z-Craw 4-1/2 in Soft Baits 6-Pack

(56)
Price range $5.49 to $5.79
NEW COLORS
Zoom Super Salt Plus Lizards 9-Pack
Price range $4.29 to $4.49

Zoom Super Salt Plus Lizards 9-Pack

Price range $4.29 to $4.49
NEW COLORS
MirrOlure® MirrOdine® XL 3" Suspending Twitchbait
Price range $9.99 to $10.99
Berkley Flicker Shad
Price range $3.97 to $5.99

Berkley Flicker Shad

(10)
Price range $3.97 to $5.99
Clearance styles available
HOT DEAL
6th Sense Strobe Minnow Unrigged Plastic Swim Bait 5-Pack
Price range $7.99 to $8.99
Our Price In Cart

6th Sense Strobe Minnow Unrigged Plastic Swim Bait 5-Pack

(10)
Price range $7.99 to $8.99
Our Price In Cart
NEW COLORSAVAILABLE IN WIDE
Clearance styles available
HOT DEAL
Zoom Ultra Vibe Speed Craws
Price range $5.49 to $5.99

Zoom Ultra Vibe Speed Craws

(86)
Price range $5.49 to $5.99
NEW COLORS
D.O.A. Fishing Lures 3 in Standard Shrimp Rigged Plastic Swimbaits 3-Pack
Price range $8.49 to $8.99

D.O.A. Fishing Lures 3 in Standard Shrimp Rigged Plastic Swimbaits 3-Pack

(25)
Price range $8.49 to $8.99
NEW COLORS
Clearance styles available
Berkley PowerBait® 3 in Ripple Shad Baits 10-Pack
Price range $5.99 to $6.99
ONLINE ONLY
Zoom 4-3/4" Finesse Worms 20-Pack
Price range $5.49 to $5.99

Zoom 4-3/4" Finesse Worms 20-Pack

(70)
Price range $5.49 to $5.99
NEW COLORS
CLEARANCE
Bass Assassin Lures 3.5 in FW Lit'l Boss Baits 6-Pack
Now priced $5.97
Regularly priced $6.99SAVE $1.02 (15%)

Bass Assassin Lures 3.5 in FW Lit'l Boss Baits 6-Pack

(2)
Now priced $5.97
Regularly priced $6.99SAVE $1.02 (15%)
BOOYAH 3/8 oz Tandem Blade Spinnerbait
Price range $7.49 to $7.79

BOOYAH 3/8 oz Tandem Blade Spinnerbait

(33)
Price range $7.49 to $7.79
CLEARANCE
Bass Assassin Lures Tapout Trick 7.5 in Worm Bait
Now priced $3.97
Regularly priced $5.39SAVE $1.42 (26%)

Bass Assassin Lures Tapout Trick 7.5 in Worm Bait

(2)
Now priced $3.97
Regularly priced $5.39SAVE $1.42 (26%)
NEW COLORS
HOT DEAL

Berkley Flicker Shad Shallow

(2)
NEW COLORS
Clearance styles available

Related Expert Advice Articles

FAQs and Details About Baits + Lures

There are a variety of factors worth taking into account when you're browsing fishing bait and tackle. Hard fishing baits are often designed for quick retrievals, thus appealing to more aggressive fish, while soft baits can be retrieved more slowly and cast in tighter areas. Regardless of your preference, ensure that your fishing baits boast realistic features - baits are often decorated with bright colors, eyes and moving tails to relay a lifelike look in order to attract hungry fish.

If you're looking for flexibility with your fishing lures, consider fishing jigs. They're available in a host of designs - typically featuring brightly colored tails - and they can be geared toward a variety of conditions and species, ranging from freshwater bass to saltwater redfish. Other options for fishing lures include spoons, which are hard metal baits that often feature weedless constructions. Spoons are an excellent choice for the angler aiming for larger fish. Browse our entire fishing assortment to stock up on reels, rods, fishing line, apparel and other items before your next fishing trip.

For the fisherman who prefers to do it the old-fashioned way, browse our assortment of live baits. Fishing with live baits, such as worms, is a time-tested technique that often yields success, but requires a bit more maintenance than fishing with lures. Fish attractants are worth considering, too - they deliver a scent mimicking that of live bait to appeal to hungry local fish.
Your Feedback Matters!