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      Main content starts here.

      Fishing Baits + Lures

      2304 items
      2304 items
      Struck through filters are unavailable with current selections
      NEW
      Berkley PowerBait MaxScent Moeba
      +2 COLORS+3 COLORS+4 COLORS

      Berkley PowerBait MaxScent Moeba

      (9)
      Now priced between $11.99 and $14.99. Regularly priced between $14.99 and $14.99.
      NEW COLORS
      NEW
      Hag's Baits Prickly Pear 19 mm Bait
      +9 COLORS+10 COLORS+11 COLORS
      Gary Yamamoto Senko 5" Soft Baits 10-Pack
      +19 COLORS+20 COLORS+21 COLORS

      Gary Yamamoto Senko 5" Soft Baits 10-Pack

      (182)
      Our Price In Cart
      Compare At $7.89
      NEW COLORS
      H20X Flippin Jig
      +1 COLORS+2 COLORS+3 COLORS

      H20X Flippin Jig

      (17)
      Now priced $2.39. Regularly priced $2.99. 20% Off Sports + Outdoors Gear
      Promotional banner advertising online only 30% on clothes and shoes and 20% on sports and outdoors for Academy Deal Days with 'Shop Now' call-to-action.
      NEW
      6th Sense Abstract Lure
      +2 COLORS+2 COLORS+2 COLORS

      6th Sense Abstract Lure

      (0)
      $14.99
      NEW COLORS
      Z-Man Original ChatterBait® 3/8 oz Bladed Jig
      +16 COLORS+17 COLORS+18 COLORS

      Z-Man Original ChatterBait® 3/8 oz Bladed Jig

      (97)
      Now priced $4.63. Regularly priced $5.79. 20% Off Sports + Outdoors Gear
      NEW COLORS
      YUM 5" Dinger Soft Baits 8-Pack
      +32 COLORS+33 COLORS+34 COLORS

      YUM 5" Dinger Soft Baits 8-Pack

      (220)
      Our Price In Cart
      Compare At $3.99
      NEW COLORS
      H2OX Premium Shallow Square Bill
      +4 COLORS+5 COLORS+6 COLORS

      H2OX Premium Shallow Square Bill

      (90)
      Now priced $4.79. Regularly priced $5.99. 20% Off Sports + Outdoors Gear
      BOOYAH Pond Magic 3/16 oz Tandem Blade Spinnerbait
      +2 COLORS+3 COLORS+4 COLORS

      BOOYAH Pond Magic 3/16 oz Tandem Blade Spinnerbait

      (39)
      Now priced $3.99. Regularly priced $4.99. 20% Off Sports + Outdoors Gear
      NEW COLORS
      Rapala CrushCity Freeloader 4.25 in 6-Pack
      +16 COLORS+17 COLORS+18 COLORS

      Rapala CrushCity Freeloader 4.25 in 6-Pack

      (91)
      Now priced $4.79. Regularly priced $5.99. 20% Off Sports + Outdoors Gear
      NEW
      Hag's Baits Prickly Pear Jr. 9.9 mm Baits 2-Pack
      +4 COLORS+5 COLORS+6 COLORS
      H2OX Sinking Hybrid Jerk Sun Fish Bait
      +3 COLORS+3 COLORS+3 COLORS

      H2OX Sinking Hybrid Jerk Sun Fish Bait

      (99)
      Now priced $6.39. Regularly priced $7.99. 20% Off Sports + Outdoors Gear
      Z-Man ChatterBait Elite EVO Bladed Jig
      +7 COLORS+8 COLORS+9 COLORS

      Z-Man ChatterBait Elite EVO Bladed Jig

      (40)
      Now priced $7.99. Regularly priced $9.99. 20% Off Sports + Outdoors Gear
      NEW COLORS
      Zoom Super Salt Plus Lizards 9-Pack
      +27 COLORS+28 COLORS+29 COLORS

      Zoom Super Salt Plus Lizards 9-Pack

      (117)
      Now priced between $3.43 and $3.59. Regularly priced between $4.29 and $4.49. 20% Off Sports + Outdoors Gear
      NEW COLORS
      H2OX Poppin' Frog Bait
      +1 COLORS+2 COLORS

      H2OX Poppin' Frog Bait

      (44)
      Now priced between $4.79 and $5.59. Regularly priced between $5.99 and $6.99. 20% Off Sports + Outdoors Gear
      Acme Kastmaster Lure

      Acme Kastmaster Lure

      (18)
      Now priced between $3.99 and $7.99. Regularly priced between $4.99 and $9.99. 20% Off Sports + Outdoors Gear
      Yamamoto Uni Bait
      +4 COLORS+5 COLORS+6 COLORS

      Yamamoto Uni Bait

      (26)
      $14.99
      NEW COLORS
      H20X Swim Jig
      +1 COLORS+2 COLORS+3 COLORS

      H20X Swim Jig

      (23)
      Now priced $2.39. Regularly priced $2.99. 20% Off Sports + Outdoors Gear
      Heddon One Knocker® Spook® 4-1/2" Topwater Bait
      +2 COLORS+3 COLORS+4 COLORS

      Heddon One Knocker® Spook® 4-1/2" Topwater Bait

      (27)
      Now priced between $7.59 and $7.99. Regularly priced between $9.49 and $9.99. 20% Off Sports + Outdoors Gear
      NEW COLORS
      H2OX 88-Piece Tackle Kit
      +1 COLORS

      H2OX 88-Piece Tackle Kit

      (57)
      Now priced $10.39. Regularly priced $12.99. 20% Off Sports + Outdoors Gear
      ONLINE ONLY
      Storm™ WildEye® 3" Swim Shad Baits 3-Pack
      +1 COLORS+2 COLORS+3 COLORS

      Storm™ WildEye® 3" Swim Shad Baits 3-Pack

      (16)
      Now priced between $3.19 and $3.51. Regularly priced between $3.99 and $4.39. 20% Off Sports + Outdoors Gear
      NEW COLORS
      Big Bite Baits 2-Eye 1-Color Round Jigheads 10-Pack
      +1 COLORS+2 COLORS+3 COLORS

      Big Bite Baits 2-Eye 1-Color Round Jigheads 10-Pack

      (109)
      Now priced $1.59. Regularly priced $1.99. 20% Off Sports + Outdoors Gear
      NEW COLORS
      Zoom Salty Super Fluke 5" Jerk Baits 10-Pack
      +26 COLORS+27 COLORS+28 COLORS

      Zoom Salty Super Fluke 5" Jerk Baits 10-Pack

      (222)
      Now priced between $3.99 and $4.23. Regularly priced between $4.99 and $5.29. 20% Off Sports + Outdoors Gear
      NEW COLORS
      Rapala CrushCity Bronco Bug 4 in 6-Pack
      +2 COLORS+3 COLORS+4 COLORS

      Rapala CrushCity Bronco Bug 4 in 6-Pack

      (45)
      Now priced $5.59. Regularly priced $6.99. 20% Off Sports + Outdoors Gear
      Zoom 6" Trick Worms 20-Pack
      +34 COLORS+35 COLORS+36 COLORS

      Zoom 6" Trick Worms 20-Pack

      (228)
      Now priced between $4.79 and $5.03. Regularly priced between $5.99 and $6.29. 20% Off Sports + Outdoors Gear
      NEW COLORS
      NEW
      Berkley Lab Series 5.25 in Minnows 6-Pack
      +1 COLORS+2 COLORS+3 COLORS
      H&H Lure 3-1/2" Speck Tail Rig
      +2 COLORS+3 COLORS+4 COLORS

      H&H Lure 3-1/2" Speck Tail Rig

      (9)
      Now priced between $2.63 and $2.79. Regularly priced between $3.29 and $3.49. 20% Off Sports + Outdoors Gear
      VMC Hybrid 1/4 oz Swimbait Jigs 4-Pack

      VMC Hybrid 1/4 oz Swimbait Jigs 4-Pack

      (46)
      Now priced $3.99. Regularly priced $4.99. 20% Off Sports + Outdoors Gear
      Z-Man ChatterBait Jack Hammer Bladed Jig
      +13 COLORS+14 COLORS+15 COLORS

      Z-Man ChatterBait Jack Hammer Bladed Jig

      (115)
      Now priced between $12.80 and $14.39. Regularly priced between $16.00 and $17.99. 20% Off Sports + Outdoors Gear
      NEW COLORS

      Related Expert Advice Articles

      FAQs and Details About Baits + Lures

      There are a variety of factors worth taking into account when you're browsing fishing bait and tackle. Hard fishing baits are often designed for quick retrievals, thus appealing to more aggressive fish, while soft baits can be retrieved more slowly and cast in tighter areas. Regardless of your preference, ensure that your fishing baits boast realistic features - baits are often decorated with bright colors, eyes and moving tails to relay a lifelike look in order to attract hungry fish.

      If you're looking for flexibility with your fishing lures, consider fishing jigs. They're available in a host of designs - typically featuring brightly colored tails - and they can be geared toward a variety of conditions and species, ranging from freshwater bass to saltwater redfish. Other options for fishing lures include spoons, which are hard metal baits that often feature weedless constructions. Spoons are an excellent choice for the angler aiming for larger fish. Browse our entire fishing assortment to stock up on reels, rods, fishing line, apparel and other items before your next fishing trip.

      For the fisherman who prefers to do it the old-fashioned way, browse our assortment of live baits. Fishing with live baits, such as worms, is a time-tested technique that often yields success, but requires a bit more maintenance than fishing with lures. Fish attractants are worth considering, too - they deliver a scent mimicking that of live bait to appeal to hungry local fish.

      Related Categories

      Baits + Lures by ShimanoBaits + Lures ClearanceH2O XPRESS Baits + LuresZ-Man Baits + LuresJig Spinners + BladesH2OX Baits + LuresSwim JigsFinesse JigsFootball JigsFish AttractantsThirst QuenchersMystery Tackle Box
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