There are a variety of factors worth taking into account when you're browsing fishing bait and tackle. Hard fishing baits are often designed for quick retrievals, thus appealing to more aggressive fish, while soft baits can be retrieved more slowly and cast in tighter areas. Regardless of your preference, ensure that your fishing baits boast realistic features - baits are often decorated with bright colors, eyes and moving tails to relay a lifelike look in order to attract hungry fish.
If you're looking for flexibility with your fishing lures, consider fishing jigs. They're available in a host of designs - typically featuring brightly colored tails - and they can be geared toward a variety of conditions and species, ranging from freshwater bass to saltwater redfish. Other options for fishing lures include spoons, which are hard metal baits that often feature weedless constructions. Spoons are an excellent choice for the angler aiming for larger fish. Browse our entire fishing assortment to stock up on reels, rods, fishing line, apparel and other items before your next fishing trip.
For the fisherman who prefers to do it the old-fashioned way, browse our assortment of live baits. Fishing with live baits, such as worms, is a time-tested technique that often yields success, but requires a bit more maintenance than fishing with lures. Fish attractants are worth considering, too - they deliver a scent mimicking that of live bait to appeal to hungry local fish.
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![Berkley® Original PowerBait 7" Power Worms® 13-Pack](http://academy.scene7.com/is/image/academy//baits---lures/berkley--original-powerbait-7"-power-worms--13-pack-pbbpw7-bc-black/fdb77b2b1ef7419b9b3dae5aae803e20?$d-plp-product-image$ "Berkley® Original PowerBait 7\" Power Worms® 13-Pack")
