Zoom Salty Super Fluke 5" Jerk Baits 10-Pack40 colors available
Gary Yamamoto Senko 5" Soft Baits 10-Pack26 colors available
H2O XPRESS™ 4-1/2" Hollow-Body Frog Lure9 colors available
Bass Assassin Lures 4" Sea Shad Lure 10-Pack37 colors available
Zoom Baby Brush Hog 5" Creature Baits 12-Pack25 colors available
Zoom 4" Swimmin' Super Fluke Jr. Lures 10-Pack9 colors available
Zoom Z-Craw Jr. 3-1/2 in Soft Bait 8-Pack12 colors available
H&H Lure TKO 3-1/2" Shrimp Baits 3-Pack9 colors available
Bass Assassin Lures 5" Sea Shad Lure 8-Pack13 colors available
Every angler has a unique on-the-water playbook, so check out soft plastic baits and lures that support your own personal fishing style. Whether you prefer Texas rigging, pitching, drop shotting, wacky rigging, flipping or rigging as a jig trailer, there's a huge selection of soft fishing lures with your angling activities in mind. Pair up your go-to soft lures with some weights to reach fish-holding structures or deep brush when you've got your eye on your next deeper-swimming prize.
Soft baits' firm, yet soft, texture is already alluring to fish, and realistic designs make it almost impossible for them to stay away. Worm-style soft lures with ridges offer a lifelike appearance to convince fish there's a tasty treat awaiting them, while soft baits with realistically moving tails and extremities provoke strikes. Bold and vibrant colors draw the attention of freshwater and saltwater species alike, and soft fishing lures with added salt and attraction infusions provide a sensory experience that fish won't be able to ignore.
You know what your catches are after, so load up your tackle box with plenty of your go-to soft lures. Choose from a great selection of soft fishing lures that are sold in multiples, so you've always got a few spare soft fishing baits handy during a busy day on the water.