Zoom Ol' Monster 10-1/2" Worm Baits 9-Pack37 colors available
Zoom Ultra Vibe Speed Worms 15-Pack21 colors available
Zoom Tiny Fluke 3" Jerk Baits 20-Pack6 colors available
Zoom Salty Super Fluke 5" Jerk Baits 10-Pack68 colors available
Zoom Swimmin' Super Fluke 5-1/4" Baits 5-Pack16 colors available
Zoom Baby Brush Hog 5" Creature Baits 12-Pack53 colors available
Zoom 4" Swimmin' Super Fluke Jr. Lures 10-Pack12 colors available
Gary Yamamoto Senko 5" Soft Baits 10-Pack25 colors available
Zoom Super Salt Plus Lizards 9-Pack64 colors available
Zoom Magnum Super Fluke 7" Jerk Baits 5-Pack17 colors available
Roboworm 4.5 in Straight Tail Worms4 colors available
Reaction Innovations 5" Skinny Dipper Soft Baits 7-Pack9 colors available
Reaction Innovations Kinky Beaver Unrigged Swim Baits 7-Pack7 colors available
Zoom Z-Craw 4-1/2 in Soft Baits 6-Pack19 colors available
Bobby Garland 2-1/2" Swimming Minnow Panfish Baits 15-Pack10 colors available
Lake Fork Trophy Lures Baby Shad Swim Baits 15-Pack8 colors available
Berkley® Original PowerBait 7" Power Worms® 13-Pack12 colors available
Zoom Fat Albert Grub 3-1/4" Trailers 10-Pack21 colors available
Every angler has a unique on-the-water playbook, so check out soft plastic baits and lures that support your own personal fishing style. Whether you prefer Texas rigging, pitching, drop shotting, wacky rigging, flipping or rigging as a jig trailer, there's a huge selection of soft fishing lures with your angling activities in mind. Pair up your go-to soft lures with some weights to reach fish-holding structures or deep brush when you've got your eye on your next deeper-swimming prize.
Soft baits' firm, yet soft, texture is already alluring to fish, and realistic designs make it almost impossible for them to stay away. Worm-style soft lures with ridges offer a lifelike appearance to convince fish there's a tasty treat awaiting them, while soft baits with realistically moving tails and extremities provoke strikes. Bold and vibrant colors draw the attention of freshwater and saltwater species alike, and soft fishing lures with added salt and attraction infusions provide a sensory experience that fish won't be able to ignore.
You know what your catches are after, so load up your tackle box with plenty of your go-to soft lures. Choose from a great selection of soft fishing lures that are sold in multiples, so you've always got a few spare soft fishing baits handy during a busy day on the water.