Zoom Ultra Vibe Speed Worms 15-Pack23 colors available
Zoom Baby Brush Hog 5" Creature Baits 12-Pack56 colors available
Zoom Super Salt Plus Lizards 9-Pack80 colors available
Zoom Salty Super Fluke 5" Jerk Baits 10-Pack78 colors available
Zoom Z-Craw 4-1/2 in Soft Baits 6-Pack15 colors available
Lake Fork Trophy Lures LMS Magic Shad 3.5" Soft Plastic Swimbaits 6-Pack6 colors available
Zoom Fat Albert Grub 3-1/4" Trailers 10-Pack24 colors available
Strike King Rage Tail Rage Swimmer Soft Baits 6-Pack10 colors available
Reaction Innovations 4.2" Sweet Beaver Freshwater Soft Baits 10-Pack10 colors available
Zoom Fat Albert Twin Tail Grubs 10-Pack10 colors available
Strike King 3.75 in Rage Swimmer Unrigged Plastic Swim Baits 7-Pack11 colors available
Every angler has a unique on-the-water playbook, so check out soft plastic baits and lures that support your own personal fishing style. Whether you prefer Texas rigging, pitching, drop shotting, wacky rigging, flipping or rigging as a jig trailer, there's a huge selection of soft fishing lures with your angling activities in mind. Pair up your go-to soft lures with some weights to reach fish-holding structures or deep brush when you've got your eye on your next deeper-swimming prize.
Soft baits' firm, yet soft, texture is already alluring to fish, and realistic designs make it almost impossible for them to stay away. Worm-style soft lures with ridges offer a lifelike appearance to convince fish there's a tasty treat awaiting them, while soft baits with realistically moving tails and extremities provoke strikes. Bold and vibrant colors draw the attention of freshwater and saltwater species alike, and soft fishing lures with added salt and attraction infusions provide a sensory experience that fish won't be able to ignore.
You know what your catches are after, so load up your tackle box with plenty of your go-to soft lures. Choose from a great selection of soft fishing lures that are sold in multiples, so you've always got a few spare soft fishing baits handy during a busy day on the water.