Strike King KVD 1.5 3" Crankbait33 colors available
Strike King® Pro-Model® 5XD Crankbait21 colors available
Heddon Super Spook 5" Topwater Bait8 colors available
Strike King Red Eyed Shad 1/2 oz Lipless Crankbait13 colors available
Strike King KVD 2.5 3-1/4" Crankbait25 colors available
H2O XPRESS™ Premium Shallow Running Jointed Square-Bill 3/8 oz. Crankbait7 colors available
Strike King® Pro-Model® KVD 1.5 Flat-Sided Crankbait18 colors available
BOOYAH One Knocker 1/2 oz. Lipless Crankbait10 colors available
Cotton Cordell 1 oz. - 7" Red Fin Lure4 colors available
Strike King KVD 4.0 7/8 oz Crankbait19 colors available
Bill Lewis Original Rat-L-Trap® 1/2 oz. Lipless Crankbait26 colors available
Heddon Super Spook Junior 3-1/2" Topwater Bait11 colors available
Stock up on hard baits and lures that keep you prepared for angling anywhere. If your go-to spot is near murky water and has heavy cover, choose vibrant designs to stand out in locations with minimal visibility. Heading out for fishing on crystal-clear waters? Pack lures with natural looking designs and subdued colors that encourage fish to flock your way.
Keep in mind the depth your hard lures are designed to dive. Encourage fish in the shallows to chase quick-moving hard fishing lures, or pick up hard baits with integrated bills that propel them to the depths. Alternatively, you can try feeling out the water and opt for slow-sinking action to find fish at multiple depths. Also consider the type of action you want to achieve, opting for hard fishing lures that suspend and respond to jigging and cranking in the depths, or ones that deliver flashy movements in shallower regions.
Equip your fishing set up with hard lures that allow you to pile up the catches. Attract the fish you want with realistically designed features, like 3-D eyes and bright, bold patterns that are sure to pique the interest of fish near and far. Hard baits with quick-moving tails offer natural movement, mimicking the baitfish your catches prey on. Whether you're a pro angler or just a weekend enthusiast, there are plenty of options to help you score a great catch.