432 results for
Soft Baits
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Hot Deal
$2.50 was $4.99H2O XPRESS™ 4" Mojo Shrimp 2-Pack
8 Colors Available -
$2.99Zoom Salty Super Fluke 5" Jerk Baits 10-Pack
40 Colors Available -
$3.79Zoom Ol' Monster 10-1/2" Worm Baits 9-Pack
12 Colors Available -
$2.29H&H Lure Cocahoe Minnow 3" Lures 10-Pack
47 Colors Available -
Hot Deal
$2.50 - $3.99H2O XPRESS™ 4-1/2" Hollow-Body Frog Lure
9 Colors Available -
$3.99Zoom 6" Trick Worms 20-Pack
41 Colors Available -
$4.29Zoom Horny Toad 4-1/2" Creatures 5-Pack
8 Colors Available -
$3.29Zoom Ultra Vibe Speed Worms 15-Pack
9 Colors Available -
Hot Deal
$2.50 was $3.99H2O XPRESS™ Hollow-Body Poppin' Frog
8 Colors Available -
$2.99YUM 5" Dinger Soft Baits 8-Pack
26 Colors Available -
Hot Deal
$2.50 was $5.99H2O XPRESS™ Mojo Mullet 1/4 oz. Swim Baits 2-Pack
7 Colors Available -
Our Price in Cart Compare at $7.89Gary Yamamoto Senko 5" Soft Baits 10-Pack
25 Colors Available -
$2.19Zoom Super Salt Plus Lizards 9-Pack
51 Colors Available -
Hot Deal
$2.50 was $4.99H2O XPRESS™ 3" Mojo Shrimp 2-Pack
8 Colors Available -
$2.99H&H Lure TKO 3-1/2" Shrimp Baits 3-Pack
11 Colors Available -
Hot Deal
$2.50 was $5.99H2O XPRESS™ 3" Hollow Body Bream
6 Colors Available -
Hot Deal
$2.50 was $2.99H2O XPRESS Prerigged Swim Baits 3-Pack
8 Colors Available -
$4.99Down South Lures 4-1/2" Salt Water Paddle Tail Swimbaits 8-Pack
25 Colors Available -
$5.99BOOYAH 2-1/2" Pad Crasher
11 Colors Available -
$4.49Bass Assassin Lures 4" Sea Shad Lure 10-Pack
37 Colors Available -
$3.99Culprit 7-1/2" Worms 18-Pack
15 Colors Available -
$4.19Norton Lures Bull Minnow 3-3/4" Unrigged Plastic Swimbaits 8-Pack
7 Colors Available -
$0.99H&H Lure 3" Speck Rig
7 Colors Available -
Hot Deal
$2.50 was $3.99H2O XPRESS™ 5.5" Hollow-Body Frog Lure
7 Colors Available -
$4.49Berkley® Original PowerBait 7" Power Worms® 13-Pack
16 Colors Available -
Hot Deal
$2.50 was $5.99H2O XPRESS 3.5 in Hollow Body Bream
6 Colors Available -
Hot Deal
$2.50 was $4.99H2O XPRESS™ Hover Shad Softee Bait
8 Colors Available -
$3.99Zoom Brush Hog 7" Creatures 8-Pack
14 Colors Available -
$3.29Storm™ WildEye® 3" Swim Shad Baits 3-Pack
8 Colors Available -
$3.99Zoom Z-Hog! 4" Creature Bait
8 Colors Available -
Hot Deal
$2.50 was $5.99H2O XPRESS 3 in Soft Jointed Sunfish Bait
4 Colors Available -
$4.29Zoom Ultra Vibe Speed Craws
12 Colors Available -
$4.99Berkley® Gulp! 4" Ripple Mullets 4-Pack
3 Colors Available -
$1.98 - $2.99Clearance styles available
Bass Assassin Lures 1.5" Shad Assassin Lure 15-Pack
16 Colors Available -
$1.39Crappie Magnet 1-1/2 in Bodies 10-Pack
5 Colors Available -
$2.99Berkley Havoc 4-1/2" Pit Boss Creatures 8-Pack
10 Colors Available -
$2.99 - $3.29Strike King Mr. Crappie Slabalicious Swim Baits 15-Pack
19 Colors Available -
$3.79Zoom Baby Brush Hog 5" Creature Baits 12-Pack
32 Colors Available -
$3.29 - $3.99Zoom Magnum Finesse Worm Baits 10-Pack
7 Colors Available -
$2.99Big Bite Baits 5" Trick Sticks 8-Pack
18 Colors Available -
$3.98 - $4.99Clearance styles available
Zoom Magnum Super Fluke 7" Jerk Baits 5-Pack
7 Colors Available -
$4.99Berkley® Gulp!® 3" Pogy Baits 8-Pack
5 Colors Available -
$4.99Gambler Lures Flapp'n Shad 6" Soft Baits 6-Pack
15 Colors Available -
$4.99Down South Lures Super Model Unrigged Plastic Swimbaits 6-Pack
9 Colors Available -
$3.29Zoom U-Tail 6" Worm Baits 20-Pack
20 Colors Available -
$3.49Zoom Super Fluke Jr. 4" Jerk Baits 10-Pack
8 Colors Available -
$4.49Zoom Magnum Ol' Monster 12" Worm
7 Colors Available -
$4.99Berkley® Gulp!® 3" Shrimp Baits 6-Pack
7 Colors Available
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Pearl Red Eye...
This reviewer rated product 4 out of 5 stars.AndyS3 weeks agoI've had a lot of success with Pearl Red Eye. Unfortunately, they used to be semi-translucent pearl and now are white. They worked better (especially at night near lights) when they were semi-translucent pearl.
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Best swimbait ever.
This reviewer rated product 5 out of 5 stars.Nonenn1 year agoI first bought this bait five.years ago while.on TDY to Washington (state). I brought it back tp Hawaii and tried it out on the peacock bass we have here. I was not surprised at how well it worked. I have since tried it out on the umbrella rigs that I use and they work equally as well. When I saw that they were on clearance, I bought 100 bags because I am afraid that you will be discontinuing the bait. I will use this feedback form to request the continuance of this bait (in the 2" ... size). Respectfully, Paul Lacerdo
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Staple in my Bag
This reviewer rated product 5 out of 5 stars.pat23henry3 months agoAlmost always trails my jigs. Not too much action, but just the right amount to entice even wary fish. Either bite down the 4" or use the 3" straight up, depending on conditions.
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works great, not durable
This reviewer rated product 4 out of 5 stars.sirfishalot3 years agoI gave these a try an instantly started catching more quality bass. They definitely work! They're soft so the bass hang on and don't let go. However, they're so soft they tear up too easily. I can easily go through 10 or more each day, more with bluegill and perch tearing off the claws. Sure wish they sold larger quantity bags. I like the pumpkin seed color, but green fleck seems out of place. Black, red, or orange fleck would be more natural craw-like.
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Perfect for riversmallmouth
This reviewer rated product 5 out of 5 stars.lubener3 years agoI've used these for 5 years now. Have too many colors. But they all seem to work and I keep buying more! I rig them on 1/0 or 2/0 EWG hooks, Texas rigged, with 1/16 oz or 1/18 oz slip sinker depending upon current. I like the magic or candy blends the most. Recently tried the sprayed grass with good success.
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Provided lots of fun!
This reviewer rated product 5 out of 5 stars.LockJaw2 years agoThe smallmouth loved them last week (7-25-16) up in New York and I had more fun than one person should be allowed to have 50 fish for the week. I tried all different baits but they just tore up the Zoom speed craw and I went 4 bags.
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Too soft!
This reviewer rated product 3 out of 5 stars.Mike Fort Myers3 months agoThe “new” gulp,products,are much softer than the “old” gulp products. They are quickly destroyed by trash fish. I use about five of the new baits to the old Gulp baits. I spend too much time re-rigging baits or rigging new ones. I have been a loyal gulp user for 20 years, but no more. I will,be changing my allegiance to some of your worthy competitors unless you toughen up these baits.
This review was originally posted to purefishing.com. -
Freakin Amazing!
This reviewer rated product 5 out of 5 stars.ShesHooked2 years agoThese are the only artificial bait I buy. I've been on the same boat as people using live shrimp, and not even have a bite. I'll throw a Gulp Shrimp out, and be pulling them in left and right! Plus, they're durable, so I can catch a fish, and throw the same Gulp right back out! [This review was collected as part of a promotion.]
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Awesome bait!
This reviewer rated product 5 out of 5 stars.Danimal6 years agoJust got on a lease with a pond on it. Was told if I want to catch anything I would have to use live bait. Picked these for the price and put them on my homemade Alabama rig and within a few casts, caught two, two pound bass in one cast! I have the pics to prove it. These are easy to rig, because of the grooves for the hooks. I would have bought more but only found the one package.
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Great Results
This reviewer rated product 5 out of 5 stars.Louisiana Flyer1 year agoThe watermelon red ghost color will always catch fish. On those tough days when you can't get a bite, this is my go to lure. You'll never get shut out. It has an awesome swimming motion. Fish usually hit it hard and swallow it deep, resulting in no missed fish. I've caught numerous bass and even a few redfish and specks. I need to try some of the other colors.
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Matrix Shad
This reviewer rated product 5 out of 5 stars.perryrip4 years agoI've been using Matrix shad for over a year now on the Georgia Coast and it is the best paddle tail lure I've used and I've used them all. It has great tail action, is very tough, and very effective for trout, flounder and reds on the GA coast. My most productive colors are green hornet, lemon head, ultraviolet, and midnight express. I used it this afternoon and caught 11 trout on one green hornet lure and it's still fully functional for continued use.
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Dockside Matrix Shad
This reviewer rated product 5 out of 5 stars.jacmat4 months agoBaits look good, great colors and plenty of action. One of the best values out there for Speck and Redfish soft plastics. Wish more of the Academy stores would carry them in-house.
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Great redfish bait....
This reviewer rated product 5 out of 5 stars.Carlos3 years agoThese 4" Ripple Mullet, especially the chartreuse tail models, work great on big reds down here in S.W Florida. I fish them in shallow water, over oyster beds and in the mangroves, rigged on a single 5/0, long shank jig hook with one or two lead nail weights stuck in the belly of the bait for stability and added casting weight. They skip under mangroves and docks really well rigged this way; then drop down with the hook up. Reds will often hit them on the drop, or on the bottom. Swimming action ... is excellet; big snook and sea trout also like them.
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Great for green spotted kingfish
This reviewer rated product 5 out of 5 stars.Evan153 years agoI bought this one before going to Mozambique and I caught manny green kingies and big eyed kingfish ...very very satisfied
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MirrOlure Provoker 5"
This reviewer rated product 5 out of 5 stars.Silver King3 years agoThe action of the Provoker drives trout, redfish and flounder wild. It is the only soft bait in my tackle box now. MirrOlure hit another home run.
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Rockfish desert.
This reviewer rated product 5 out of 5 stars.rockfish3273 years agoOne of the best lures on the market, for a great price.
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Live action
This reviewer rated product 5 out of 5 stars.Kimsr4 years agoI have used this bate for several years in South Louisiana. It is great for Red Fish in the shallows. The Purple / Chartres is my most productive color.
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great lure
This reviewer rated product 5 out of 5 stars.mm994 years agoBought some of these the other day and threw them on some submerged weed beds and caught 7 bass in an hour
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Floating Fat Boy for Winter Trout
This reviewer rated product 5 out of 5 stars.Tagger6 years agoThese baits are very effective for Winter Trout here in the East where our water is in the mid 40's to 50 degs. The name "floating" is a misnomer as they do sink but very slowly. They allow the Specks to have time to look at the lure and if worked slow enough to react with a reaction strike after being twitched and left to sink slowly.
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great bait, very lifelike
This reviewer rated product 5 out of 5 stars.4Runner1 year agohave several fat boy lures. great action, trout and reds both can't resist
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Excellent bass lure
This reviewer rated product 5 out of 5 stars.Ben S3 years agoAfter hearing good things about these I decided to buy a pack. I went to my local lake and wasn't having any luck for hours using various types of lures. I tied on one of these and caught four bass in 20 minutes, I was hooked. They could be more durable, but for the price it's hard to complain. Do not buy any other beaver type lure, these are the best.
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One of the best..
This reviewer rated product 5 out of 5 stars.Illinoisbassman1 year agoReaction innovations has hit a home run with this one. I've used these since they came out and they are deadly. Whether you split the tails or leave them in tact it don't matter. You will get twice the bite on these from other plastics. I do agree with them being a little soft in the nose. But but if you rig them right with a good hook you will get more fish per bait. However i have had some issue with academy sports quality control as of late. I ordered 3 bags of these and upon arrival at ... my house one of the packages was open and missing two of the baits. This is the first time I've had an issue with academy. So it's not to big of deal.
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Devil will steal the Trouts soul
This reviewer rated product 5 out of 5 stars.WallyGator292943 years agoCan never go wrong chunking a Devil Jerk at these yellow mouth and Rubber lips. They go crazy for their action and slow suspending behavior. Its a must have in any fishermen s tackle box
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Redfish love it
This reviewer rated product 5 out of 5 stars.PMcC3 years agoI'm a big fan of the Paul Brown lures but this one is my favorite. You basically "walk the dog" a few inches below the surface.
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They work
This reviewer rated product 5 out of 5 stars.Draggn bottom3 years agoI was skeptical at first but I bought a pack of D-Bombs to see what all the fuss was about. After throwing a jig, beavers, and Pit Bosses on my last scouting trip I decided to try these baits. All I can say is they eat um. Often. I'm a firm believe in the D-Bombs now. Not to mention they smell so good I want to eat them myself. My only complaint is that they need to make one in a "blue saphire" color. Other than that, I 100% recommend these baits to anyone who wants to catch more fish.
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My go to bait
This reviewer rated product 5 out of 5 stars.FishNinja7132 years agoThis is my favorite go to bait. I use a 1/8 weighted hook with a screw lock and texas rig it. It has been working for me all the time. Whenever other baits are not working for me I always go to a D-Bomb.
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Clear gold flake catches trout/red drum
This reviewer rated product 5 out of 5 stars.ProfessorBob4 years agoWade fishing, I use the plastic shrimp with a click slider float. On the sand bottom flats of upper Pensacola Bay I caught red drum in April and wading the grass flats of the Intercoastal Waterway speckled trout in May/June 2014. I haven't tried other colors, onkly the "natural" w/ gold flakes. Each outing, I start with a gold spoon, then use a MirroLure plug but never get any hits on those. I always catch everything on the H&H shrimp. The shrimp is on a woven leader 2.5 feet behind the click ... rattle float. The combined weight gives me a casting distance of 50 crank distances downwind (about 100 feet).
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Ribbit frogs
This reviewer rated product 5 out of 5 stars.Mike_may1 year agoBought these frogs about 2 weeks ago and my friend had caught some nice bass with them a amazing lure had 6 bass in 45 mins with them the legs have a great action and make nice noice on a straight retrieve
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Great action
This reviewer rated product 5 out of 5 stars.Big Fred 671 year agoI love use useing these frogs! They run great on the water .
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Panfish bait
This reviewer rated product 5 out of 5 stars.John20pb2 years agoWorks great for crappie and other panfish. Put it on a jighead and it'll work great.
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My Go To
This reviewer rated product 5 out of 5 stars.shaunelit962 years agoI bought these the other day and first cast I had a nice hook up. The action of the tail is the best I've used. Great imitation and colors are amazing.
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great versatile bait
This reviewer rated product 5 out of 5 stars.Nickp843 years agoGreat weight and buoyancy for skipping under trees and dock... also works in heavy cover or open water, the action of this bait is amazing and almost effortless
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