Hard Baits

looks just like shad!

Bought this lure last year and never used it until my recent trip to Lake Texoma in south Oklahoma. wind was up and had trouble finding stripers. When we did find them, I could not get a hit on what I was using. Pulled out the mirrolure, tied it on and with 5 casts, had 5 fish in the boat. continued to use nothing but this lure the rest of our trip and limited out on 3 separate trips! Going to buy a lot more of these!

Mirrodine

There is a reason why this product has stood the test of time. It simply works. The green back produces well on FL flats.

Crank Bait Blue/Silver

I have been using this lure in Old Hickory Lake for 10 years and it has been exteremely successful in catching bass and other species of fish.

Great baits,great price

Another alternative crank for finicky saugeye. Superbraid and rods pointed up, I can get 90' of line released for eye trolling. These dive identical and look almost identical to the bomber model 4a. Just another weapon in the arsenal. They track true stright out of the package.

best product of it's kind on the market.

It's in the family of best hard baits for speckled trout and the occasional RED fish on the market although my favorite is the old standby MR52 21.

Jerk Bait

Used this jerk bait on my recent saltwater fishing trip and it worked great. The lures I ordered arrived on time as promised for the trip.

Great Salt Water Lure

I had my husband purchase this lure a few years back based on the name :-) We have used them in the Florida Keys for years now and $5.99 is a great price! My Hubby uses them by bridges for Jacks and Barracuda. Groupers sometimes snag them and its game over which is why we have to purchase so many. We highly recommend this lure in any flashy color.

Walks and talks.

great lure, makes a lot of fish calling noise and walks easy. reds love this thing. I saw a video of a guy catching fish on one and found mine at Academy. Less expensive than other websites.

My Favorite Crankbait!

I have used the Rapala J-5 Shad Rap for several years now and its by far the most effective crankbait that I have ever used. Its caught a ton of largemouth and spotted bass for me over last couple of years. The jointed "wiggle" is very effective in getting fish to strike. It also suspends if you pause the lure. This is a lure that I always have tied on with back ups in the tackle box just in case I happen to loose one. A fantastic lure!

The best lure on the market

This is absolutely my favorite type of lure out there. I own multiple colors for different conditions but overall they all work. This lure provides lots of motion for instinctive bass strikes.

Great trolling cranks

They'll easily run 7' trolling with superbraids.They track true right out of the box and I've never had to re-tune them.Hot colors are Mistake,Chrome/black,Mad Cow,Taco Salad,and tennessee shad.Hot color last season was the new color that year called orange crush.Chrome/black on the planerboards tear them up. These are my go-to baits when the saugeye quit hitting my bombers. Nearby bass fishermen rave about taco salad.

Great bait

Bought it cause In law was catching fish on it and I wasn't. In same boat

Outstanding lure!

These Mirrolure C-eyes lures are proven fish catchers, have stout hooks and great action. Highly recommended.

I have this crank bait at home and every time I go fishing I always catch bass every time this is a good bait and I would advise you to get this bait

Bill Lewis tiny trap 1/8 oz

Great bait for crappie, fast shipment from Academy

Very Unique

While these have been out for awhile now, I only just started them this year. The only reason for that is because I came across it in a tree while out on the water. After giving it a try, I learned right away why these are still being sold today after so many years. Amazing action and very easy to fish. Unlike H-orny Toads or Buzz Baits, you can fish these at multiple speeds, and still achieve great action.

exlicent lure

My grandpa had one of the silver ones so I went salt water fishing with it not knowing it was for bass and the trout,mackerel and redfish where all over it

Didn't disappoint !

Picked one of the magnum squarebills up to give it a try. Figured big bait = big fish and the saying holds true. Only had a couple hours after work to fish so I headed to my local lake and was not disappointed by the results. Caught a 7.2 and a 5.4 on the sexy shad 3 color in just a few casts. Before I headed out to the lake I modified the bait by swapping out the o-rings for a little smaller size, and removed the split ring on the nose and used a duo-snap for more wobble. Much like the rest of ... read more Click to read full text of review titled "Didn't disappoint !". the H20 line-up of squarebills, the price is very competitive and bait is quality. I will be buying more of these for sure!

Excellent crankbait

Excellent price, excellent colors and excellent performance.

Best Purchase

The best bait to use in late march and early April

Fish stole my lure

This lure hadn't been in the water 5 minutes until something huge--big catfish, I think--slammed into it and with one snatch stole my bait. Just waiting for Academy to put these on sale so I can "load up".

Excellent shallow water trolling crank

I tried some B04 bombers because my B02's are getting scarce. Less yardage out,but the saugeye at my local lake tore them up. Imagine trolling less than 50' of line behind the boat at 3 mph and a 2 man limit of 12 saugeye plus lots of dinks. If anyone trolls a 6'-7' stump infested muddy lake for saugeye,then this is what you want. Best performing live craws are: Sunrise craw in the propwash.Okie craw and Mossback craw sown the sides.The Flathead cats love that mossback craw and I caught my ... read more Click to read full text of review titled "Excellent shallow water trolling crank". personal best 11.5 lb flattie trolling on it.Also white bass,largemouths,crappie,yellow perch,and channelcats tore them up. I did pick up some B04 charteuse craws from academy and the saugeye and catfish love that color. They track true right out of the box at well over 3+ mph troll.The finish is tough.The TX-3 hooks are super sharp.I'm not sure how deep they'll actually go due to my nearby lake avg's less than 7'.

Trout Magnet!!

I have been using only artificials this yr and have been catching the biggest fish I've ever caught saltwater fishing. I bought the TTR on a recommendation from a friend and I have to say it really works. First of all I went to the 3 Academy locations in my area and couldn't even find it in the stores, so I ordered it online. Delivery was on time and I was ready for the first trip with new lure. Headed to the salt and on the 3rd cast landed a 28in 7 1/2lb beast. Went on to fill the stringer that ... read more Click to read full text of review titled "Trout Magnet!!". morning and left them biting. Have had the same success almost every time out(weather). If you don't have it, get it!!

Great lure that works

These are great lures that work great for specs and will catch reds as well. Only problem is Spanish mackerel love them and will cut you off without a leader.

Smithwick Rogues

There are a lot of imitations, look alikes and wanna be's out there. But the Smithwick Rattlin' Rogue is the real thing. Great action and fishability. Not only for Bass but Redfish attack these lures with a vengeance.

Awesome crankbaits!

I purchased the Rapala Jointed Shad Rap crankbait about a month ago. I've only gotten the chance to use it in the pond near my house but worked very well. Can't wait to take it out on the lake! Thanks for the great fishing tackle and keep up the good work!!!!

"Knocking" them out

These baits flat out catch bass especially in cold water

Great for offshore

Got this a few weeks back and took it of shore last weekend and caught a nice king and a few smacks with it. Very well made. Even after catching fish all day paint still in great shape. Perfect for offshore fishing!!

A Must Have

I don't usually throw a popper, but sometimes it just calls for it. When that time comes I always start out with my Hula Poppers. They are what I started with and they have caught me endless fish. Whether you are trying poppers for the first time or are efficient with them already, get yourself some Hula Poppers!

5 bass in 15 minutes!

Listen and watch where the bass are striking at the surface and cast this thing in the water nearby! In 15 minutes I pulled 5 bass out of the water! The condition that seem to be best is the hot and humid nights right as the sun sets!