Mission Statement

For generations, anglers the world over have put their trust in Abu Garcia for tackle that stands
their toughest tests. It’s a trust that’s been earned by building products right the first time, and
making them even better time after time.

We refuse to compromise on how we design, build and perfect Abu Garcia precision equipment.
That’s why decades of experience and obsession for detail are the hallmarks of Abu Garcia.

Just as generation after generation of Swedish craftsmen designed our products for superior
performance, we continue to design cutting edge fishing equipment with our heritage in mind so
generation after generation of anglers will enjoy the fruits of our labor and the thrill of the sport.

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