Academy Sports + Outdoors Names Thomas Lamb Chief Marketing Officer

KATY, TEXAS (May 3, 2016) – Academy, Ltd. d/b/a Academy Sports + Outdoors (“Academy”), a premier sports, outdoor and lifestyle retailer, named Thomas “Tom” Lamb Executive Vice President, Chief Marketing Officer, effective May 23, 2016.

Tom, 50, joins Academy after 17 years with Lowe’s Companies, Inc. where he most recently served as Chief Marketing Officer. At Lowe’s he led the marketing, advertising, brand management, private brand development, customer relationship management, and digital communication activities for the $59 billion retailer. During his time there he also held roles including Vice President, Marketing as well as Director, Consumer Marketing. Prior to Lowe’s, he served in various leadership roles at ING Financial, Thomson Reuters and BBDO. Tom earned both a bachelor's degree in Economics and also a master's in Marketing from the Univ. of Minnesota.

“I’m humbled and thrilled by the opportunity to join the Academy Sports + Outdoors team, and I look forward to getting to know our team members, agency partners, and vendors as we collaborate to become a national, regionally relevant, locally merchandised, sporting goods, outdoor and lifestyle retail store of choice for our customers,” says Tom Lamb. “The sporting goods industry has reached an inflection point, and I believe Academy Sports + Outdoors is poised to drive greater brand awareness, capture additional market share, as well as enhance our omnichannel and ecommerce offering to better serve our customers.”

Tom has over than 25 years of experience in marketing, advertising and strategy.

“On behalf of our 24,000 team members, I am thrilled to welcome Tom to the team,” says J.K. Symancyk, Academy Sports + Outdoors President and CEO. “Tom’s impressive background and wealth of knowledge and experience when it comes to delivering a superior retail brand experience for our customers is unparalleled. This will serve the Academy Sports + Outdoors team well as we focus on building our customer engagement and advocacy and positioning ourselves for the next phase of growth.”

About Academy Sports + Outdoors
Academy Sports + Outdoors is a premier sports, outdoor and lifestyle retailer with a unique assortment of quality hunting, fishing and camping equipment and gear along with sports and leisure products, footwear, apparel, patio sets, barbecue grills and much more. The $4.6 billion company operates over 200 stores throughout Alabama, Arkansas, Florida, Georgia, Indiana, Kansas, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina, Tennessee and Texas, where the company is based. The Academy Sports + Outdoors philosophy is to deliver an unparalleled shopping experience by providing convenience, offering a broad selection of quality products, delivering exceptional customer service and selling the right stuff at everyday low prices. For more information about Academy Sports + Outdoors visit,,,, and

Certain statements in this press release constitute "forward-looking statements", which are not historical in nature and are identified by the words "intend," "will" or other similar expressions. These forward-looking statements are dated as of today and are based upon currently available information and our current expectations and assumptions. Forward-looking statements are subject to significant uncertainties that could cause actual outcomes to differ materially from our present expectations. We assume no obligation to update these statements to reflect events or circumstances after the date of this press release.